Blog

We are now exclusively stocking Fiocchi Upland “34” Shotshell in all our Big R Store locations in Montana and Washington. Fiocchi has been manufacturing ammunition in Ozark, Missouri since 1986 and in Europe since 1876. The Upland “34” box and shell is 100% exclusive to our stores and is unique in that is a 1 1/5 oz load (34 grams). The 1 1/5 oz load is the number one preferred shot shell for pheasants in Europe, where Fiocchi is made.

When we met with Carlos Fiocchi this year, he had been baffled for years why no one would support the 34 gram shell when all other pheasant loads are either 32 gram ( 1 1/8 oz) or 36 grams (1 ¼ oz). So we asked Mr. Fiocchi to give our buying group excusive use of the “34” and to let us design the box. Carlos Fiocchi is very knowledgeable in shot shells and this is his preferred upland shell. Fiocchi Ammunition has really stepped up to help us bring our customers something unique at a great price point.

The 12 gauge Upland “34” Shot Shell is available in 4, 5,or 6 shot lead shot at an Everyday Low Price of $9.99 a box. It is half the price of almost all Upland specific loads out there. Considering the price, the specifics of the load in a high brass shell, and a 1330 FPS high velocity, this is a great deal we are excited to offer our customers. The box design was developed right here in our very own office by our graphic designer, Robert Guevarra, and looks…well…awesome!